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SALARY GUIDE 2026 · MARKETING

What marketing people are asking to be paid.

Real numbers from 104 candidate questionnaires and the U.S. Bureau of Labor Statistics: pay by title, why people are looking, where they'll work, and the systems they know.

$80KTypical ask for a marketing professional
36%Are looking for growth or a next step
96%Would work hybrid

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Cover of the 100X Workforce Salary Guide 2026: Marketing

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Typical asks inside

Marketing Coordinator / Specialist$70K
Marketing (general)$80K

Desired base salary, median, from 58 candidates (February 2025 – September 2026). The guide also has the middle-half range and the lowest pay people say they'd accept.

What else is in the guide

  • Why marketing people are looking, in their own words
  • Where they'll work: hybrid, in the office, or remote
  • The systems they know, from WordPress to Adobe Creative Cloud and HubSpot
  • How often people leave, from BLS turnover data
  • Metro Atlanta pay from the BLS for comparison
  • Five ways to hire better this year

Only group totals are shown. No one's individual answers are in the guide.

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