Apply now: Product Manager, Digital Marketing, location is Hybrid - Atlanta, GA. The start date is ASAP for this permanent position. Job Title: Product Manager, Digital Marketing Location-Type: Hybrid - Atlanta, GA (Monday-Thursday onsite) Start Date Is: ASAP - approximately 2 weeks after offer Duration: Permanent Compensation Range: $96,000-$145,000/year
Benefits
Eligible for Health, Dental, Vision, 401K, PTO Must be authorized to work in the U.S. This position is not eligible for sponsorship. Job Description: Own and advance digital marketing capabilities across CRM/CDP, consumer analytics, digital engagement, and third-party platforms while bridging the needs of Marketing and IT. Day-to-Day
Responsibilities
- Own digital marketing initiatives spanning CRM/CDP, analytics, consumer engagement, and third-party listing platforms.
- Analyze consumer behavior across websites, CRM, email, text, and other digital touchpoints to identify opportunities to improve engagement and conversion.
- Develop and evolve dashboards, reporting, and actionable insights using marketing and customer data.
- Partner with Marketing and IT stakeholders to define KPIs, reporting requirements, tracking needs, and technology enhancements.
- Connect website, CRM, and analytics data to develop a more complete view of the consumer journey.
- Improve CRM communication strategies, including email engagement, multi-step journeys, text capabilities, lead scoring, segmentation, and personalization.
- Identify underperforming consumer communications and recommend improvements based on engagement data.
- Support the evolution and implementation of CRM/CDP capabilities and customer lifecycle strategies.
- Manage and optimize analytics tools and field-facing dashboards in partnership with technical teams and vendors.
- Translate consumer data and technical capabilities into practical marketing recommendations.
- Coordinate cross-functional initiatives, requirements, timelines, testing, troubleshooting, adoption, and training.
- Support optimization of third-party listing platforms and use engagement/conversion data to evaluate performance.
- Evaluate and pilot new marketing technologies, platforms, and digital capabilities as business needs evolve. Minimum
Requirements
- 4-6 years of experience in digital marketing, marketing technology, analytics, product management, or a related field.
- Strong blend of marketing expertise and technical aptitude, with the ability to effectively bridge Marketing and IT teams.
- Hands-on understanding of CRM platforms such as Dynamics 365 or comparable enterprise CRM technology.
- Experience analyzing the consumer lifecycle and translating website, CRM, and engagement data into actionable insights.
- Experience owning or partnering closely on digital analytics, dashboards, KPIs, and performance reporting.
- Ability to analyze email and digital engagement performance and identify opportunities to improve messaging, journeys, and conversion.
- Working knowledge of analytics platforms, CRM systems, and/or CDP technologies.
- Strong cross-functional project management skills, including requirements gathering, timelines, stakeholder communication, and risk management.
- Analytical mindset with strong problem-solving and troubleshooting capabilities.
- Ability to communicate effectively with both technical and marketing stakeholders and manage multiple initiatives concurrently.
- Bachelor's degree in Marketing, Communications, Business, a related field, or equivalent professional experience.
Preferred Qualifications
- Experience with Dynamics 365.
- Experience with Adobe Analytics, Quantum Metric, or similar digital analytics platforms.
- Experience with CDP implementation, lead scoring, personalization, segmentation, or customer journey orchestration.
- Experience managing or optimizing third-party listing/syndication platforms.
- Real estate, homebuilding, or similarly consumer-focused industry experience.
- Marketing background combined with strong technical/IT capabilities. Full posting: https://www.linkedin.com/jobs/view/product-manager-digital-marketing-at-mondo-4455390232
